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Ertegun Effect: Two Turkish Brothers’ Musicological Revolution
Imagine being the son of a Turkish diplomat in Washington in the 1930s and 1940s and falling in love with jazz and blues music. Imagine inviting legendary musicians like Duke Ellington and Louis Armstrong to perform at your embassy and breaking down the barriers of racial discrimination through the power of music. Founding one of the most influential record labels in history and shaping the sound and style of artists like Ray Charles, Aretha Franklin, Led Zeppelin, and many more. This is the story of Ahmet and Nesuhi Ertegun, the Ertegun Brothers, who revolutionized the music industry with their scientific knowledge, artistic sensitivity, and cultural curiosity.