Amazon lowered the price of Apple’s AirTag 2 to $23.00 this week, setting a new record low price for the standalone tracking disc. The retailer reduced the item from its normal $29.00 retail cost as early promotions opened at major online storefronts [1]. Best Buy quickly matched the price cut on both single units and multipacks. At the same time, retailers rolled out matching discounts on high-end laptops and premium smart televisions to draw early holiday shoppers. The discount arrives as retail giants push sales ahead of Black Friday and Cyber Monday to attract early buyers. While tracker accessories saw modest dollar savings, related promotions also reduced the cost of high-end Apple laptops and premium smart televisions by hundreds of dollars at Amazon and Best Buy [2].
Record Low Prices on AirTag 2
Mitchel Broussard reported for MacRumors that the $23.00 price on Amazon is the lowest price tracked so far for the single AirTag 2 tracker. Buyers looking to monitor multiple bags can also find savings on the AirTag 2 four-pack, which dropped from its usual $99.00 retail price down to $89.00 on Amazon. That $10 markdown marks the second-best price recorded for the four-pack bundle, giving shoppers two ways to save depending on their travel needs. Best Buy matched both prices on its website, listing the single unit for $23.00 and the four-pack for $89.00. Matching prices gives buyers another retail option if Amazon inventory runs low during the sale [1].
The price cuts arrived during Amazon’s Prime Big Deal Days event, a two-day retail push designed to kick off autumn shopping with markdowns on electronics, home goods, and apparel [1]. Best Buy matched the deals quickly.
Early sales often test consumer demand for small travel accessories before the busy holiday rush sets in. Trackers make popular gifts. Buyers who pick up units now avoid potential shipping delays, but they can still return items if deeper cuts appear in late November.
Hardware Upgrades Inside the Tracker
Apple equipped the tracker with a second-generation Ultra Wideband chip to improve spatial tracking in everyday environments. This upgraded silicon lets the Precision Finding tool work up to 50% farther away from an item than the original model could manage, helping iPhone users locate lost keys in larger yards or through thick indoor walls. The first-generation AirTag relied on an earlier wireless chip that restricted detection range in cluttered indoor spaces. By extending the functional distance, the new chip makes it easier to locate misplaced backpacks in airports or small accessories slipped under living room couches [1].
Amazon paired tracker savings with deep cuts on premium computers. The retailer discounted the 16-inch MacBook Pro with the M5 Max chip to $3,499.00 from its regular $4,399.00 price tag, handing buyers a $900 markdown on high-end hardware [1].
That top-tier MacBook Pro configuration includes a 32-core GPU, 36GB of memory, and a 2TB solid-state storage drive. Amazon also discounted iPad tablets and AirPods earbuds to some of their lowest prices of the year during the same two-day event [1]. Running companion deals on laptops and small accessories encourages customers to bundle multiple items into a single purchase before holiday supply lines tighten.
Early Discounts on LG C6 Displays
Retailers also launched steep discounts on home entertainment displays during the October sales window. Deals editor James Pickard reported for TechRadar that the 55-inch LG C6 OLED TV dropped to $999.99 on Amazon, down from its original $1,999.99 retail price. That cuts $1,000 off retail. Pickard said he would normally tell buyers to hold off on big purchases until Black Friday sales begin, but said that a half-price markdown on a five-star screen makes the deal hard to pass up [3].
In its review, TechRadar awarded the television five stars and praised its rich contrast, deep black levels, and smooth image handling during live sports broadcasts. The review concluded that the television is “a worthy successor to, and upgrade over, the LG C5” [3]. The display also includes four HDMI 2.1 ports and supports 4K resolution at 165Hz for modern gaming systems.
While the television includes built-in speakers that produce solid audio, Pickard said buyers might still want a separate soundbar for the best home theater experience [3]. Console owners will appreciate the smooth 165Hz panel.
Hardware Differences in C6H Models
Larger television sizes also reached record-low prices this week. Paul Lilly reported for HotHardware that the 77-inch LG OLED Evo AI C6 4K Smart TV dropped by $500 to a record low of $1,999.99 at Amazon and Best Buy. The largest versions in the series, measuring 77 inches and 83 inches, carry the C6H label to show hardware differences compared to the 65-inch and smaller sets. These large models use a tandem OLED panel with LG’s Hyper Radiant technology, while models measuring 65 inches and below use updated OLED-EX panels [2].
Testing teams at Rtings gave the 77-inch model an 8.8 mixed usage score, along with 9.0 marks for home theater performance and video gaming. The screen runs on LG’s alpha 11 AI Processor Gen3, which LG says delivers 3.2x higher brightness than prior sets [2].
Lilly said that the 48-inch and 55-inch models were priced at the exact same level during the promotion. That shared price point stems from steady demand for the 48-inch screen among desktop PC gamers who want a compact display with full-bandwidth HDMI 2.1 ports and Dolby Vision support [2]. Both sizes offer identical refresh rates, but the smaller frame fits neatly onto office desks.
Retail Competition Surrounding AirTag 2 Sales
Discounts on the AirTag 2 show how retailers use popular accessories to capture early seasonal traffic. Amazon and Best Buy matched tracker prices across both package sizes, so neither store lost ground to its rival [1]. Best Buy also ran daily sales on budget home entertainment gear, discounting a 70-inch Pioneer Smart Roku TV to $294.99 for a savings of $215 [2]. Shoppers looking for big-screen options can compare these promotions against recent Best Buy television sales that cut prices on competing sets. Matching prices on small accessories and large screens helps retailers lock in customer spending weeks ahead of November.
Display rivalry has widened as rivals roll out competing sets. HotHardware said that Roku’s full range of OLED models, including the Pro Series and Pro Series LX, now compete against sets from LG, Samsung, and Sony [2]. Readers can also check our review of Roku OLED TV models for more details on retail pricing.
From pocket-sized trackers to wall-sized screens, retailers are cutting prices earlier than usual this year [1, 2]. Shoppers who plan ahead can secure record-low prices without waiting for holiday crowds. Early buying saves time, but checking return policies is wise if prices shift again next month.
- ONLINE NEWS Broussard, M. (2026, October 25). AirTag 2 Drops to New Low Price of $23 on Amazon. MacRumors. [Article Link]
- ONLINE NEWS Lilly, P. (2026, October 25). LG 77-Inch C6 OLED 4K Smart TV Drops $500 To Hit A Record Low Price. HotHardware. [Article Link]
- ONLINE NEWS Pickard, J. (2026, October 24). Why wait for Black Friday? The five-star LG C6 OLED TV just dropped to a record-low price on Amazon. TechRadar. [Article Link]
