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Toei Animation Opens First US One Piece Mugiwara Store

Toei Animation and Sony Group Corporation will open the first US One Piece Mugiwara Store at Westfield Century City in Los Angeles on November 6, 2026, featuring exclusive merchandise and reservation-only entry.
Storefront rendering of the One Piece Mugiwara Store featuring blue doors and character artwork displays.

Toei Animation and Sony Group Corporation will open the first permanent One Piece Mugiwara Store in the United States on November 6, 2026. The retail shop will welcome visitors on the second floor of the Westfield Century City shopping center in Los Angeles [1, 5]. Shoppers can browse exclusive clothing lines, view original animation production art, and watch special video clips created for the American venue [3, 4]. Opening week access depends on advance digital bookings to manage crowds before general entry opens to the public [4].

Reservation Schedule for Opening Week

Toei Animation and Sony Group Corporation will manage the initial customer rush by enforcing temporary crowd limits during the first seven days of business in Century City. Anyone hoping to visit between November 6 and November 12 must book an entry pass ahead of time through the shop’s official website, because staff won’t let people browse without an advance digital booking [4]. The reservation window opens on October 22 at 6 PM Pacific Time through the Reserve Priority Entry portal, giving fans time to pick their preferred shopping slots [5]. Staff will check passes at the door. Organizers haven’t said how many entry tickets they’ll release for each hourly slot during the opening week [4].

Walk-in visitors must wait until the booking period finishes on November 12, though standby access remains uncertain. Store employees explained the policy: “Walk-in guests may be accommodated based on store capacity and availability. Entry via the standby line is not guaranteed” [4].

Fans who miss out on reservations can try joining the standby line once booking rules expire after November 12, though venue staff warn that entry without a ticket isn’t guaranteed if crowds fill the floor [4]. Operating rules could change based on turnout. Travelers should check official social media channels before visiting Century City [1, 5]. Ten official shops across Japan will also hand out gifts starting November 6 to mark the overseas opening [2, 6].

Storefront rendering of the One Piece Mugiwara Store Los Angeles with a Gear 5 Luffy statue inside.
Storefront rendering of the Los Angeles location featuring an interior statue of Gear 5 Luffy. (Credit: One Piece Mugiwara Store Los Angeles)

Store Location at Westfield Century City

The permanent storefront sits on the second floor of Westfield Century City at 10250 Santa Monica Blvd. in Los Angeles [1, 6]. The open-air shopping mall puts the anime shop in a central spot within west Los Angeles [1].

Operating hours match the mall schedule. Doors open from 10 AM to 9 PM Monday through Thursday, stay open until 10 PM on Friday and Saturday, and run from 11 AM to 8 PM on Sunday [6]. Customers who get inside during the grand opening will receive an original commemorative shopping bag with their order while daily supplies last [3, 5]. Toei Animation and Sony Group Corporation picked this busy shopping center to give their first standalone One Piece Mugiwara Store a permanent home in North America [1, 5].

The permanent store follows a smaller trial run that Toei Animation set up inside its booth at Anime Expo 2024, which showed strong buyer demand in Southern California and convinced executives to build a full standalone shop [1, 4]. President Katsuhiro Takagi guided the project [1].

Official merchandise collection for the Los Angeles store.
Official clothing and accessory items prepared for the Los Angeles store opening. (Credit: Essential Japan)

Exclusive One Piece Mugiwara Store Lineup

Shoppers visiting the Century City shop will find a launch lineup of 21 US-exclusive merchandise products created specifically for this American debut. The collection mixes wearable streetwear with souvenir novelties that draw inspiration from Southern California car culture. Local design elements include custom automobile tags on the OP California License Plate T Shirt, the OP California License Plate Cropped Hoodie, and collectible stickers. Other shirts display the official Los Angeles store crest or combine original key artwork with the classic manga logo. Shoppers can also buy a dedicated Mugiwara Store LA Key Art Tote Bag to carry their purchases home [3].

Tony Tony Chopper gets his own regional apparel line called the Chopper Surf Club. The lineup features blue and mint hoodies, white monotone shirts, and cropped white sweatshirts showing the reindeer doctor with a surfboard. The store also sells I Love LA shirts and matching ceramic mugs [3].

Clothing options also highlight famous storylines from the anime. Shoppers can buy the Alabasta Crew White Long Sleeve Shirt, a black mineral-wash shirt showing Monkey D Luffy at sunset, a distressed navy T-shirt with the Straw Hat skull, and a black fleece hoodie featuring the Enies Lobby confrontation [3]. Small gift items round out the stock with acrylic charms, character magnets, art prints, clear cards, an accessory tray, and wrapping cloth. Retail prices have not been shared yet [3, 4].

Promotional merchandise for the store opening.
Exclusive merchandise items announced for the new store location. (Credit: PR Times)

Original Video Features and Character Displays

The interior layout works as an experiential space and not just a plain shop [1]. A special version of Tony Tony Chopper, known as Surfer Chopper, speaks directly to shoppers while they walk past the display racks [3, 6]. Character bounty posters line the walls to recreate pirate notices from the series [2, 3].

Visitors can watch original video sequences created exclusively for the venue. Toei Animation produced these clips in Tokyo so fans could see Luffy and his crew on in-store screens, ensuring that the custom footage won’t stream on public platforms or air on television broadcast networks anywhere else in the world [1, 2, 5]. Video installations add fresh entertainment value for visitors [1, 3].

A centerpiece statue of Gear 5 Luffy stands inside the entrance to welcome visitors as they step through the doors. The figure shows Luffy in his awakened warrior form with cloud effects and white hair. It serves as a major photo backdrop for fans during opening week [4].

Toei Animation Opens First US One Piece Mugiwara Store — Anime News Network image
(Credit: Anime News Network)

Mugiwara Store Los Angeles International Expansion

The California store represents the first permanent overseas branch for the retail brand after building a network of ten shops across Japan [2, 6]. Author Eiichiro Oda started the One Piece manga on July 22, 1997, publishing the first chapter in issue 34 of Weekly Shonen Jump through publisher Shueisha [1, 5]. The manga reached its 25th anniversary of continuous publication in July 2022, while the animated adaptation from Toei Animation began airing on Japan’s Fuji TV network back in 1999. The television anime celebrated its own 25th year on the air in 2024 as its worldwide audience kept expanding [1].

American interest picked up further while the series broadcast its animated Elbaph Arc from April through September 2026 [2, 5]. The televised storyline kept the pirate adventure fresh in viewers’ minds right as Toei Animation prepared its retail push in Los Angeles [1, 5]. The new store gives fans another way to enjoy the story beyond reading manga chapters or streaming episodes [5].

The Century City store shows how Japanese production companies are expanding their direct retail footprint in major American cities. The retail push matches similar projects in the United States, like the opening of the Bandai Namco Cross Store and Gundam Base at Mall of America in Minnesota. By setting up permanent locations with exclusive merchandise, interactive character displays, and local souvenir designs, anime studios can connect with international audiences directly [1, 3]. The new One Piece Mugiwara Store in Los Angeles will test whether permanent retail shops can thrive as long-term fixtures for anime fandom outside Japan [1, 5].

Sources
  1. PRESS RELEASE Toei Animation Co., Ltd. (2026, July 2). First in the U.S.: ONE PIECE MUGIWARA STORE Los Angeles Opens at Westfield Century City! [Article Link]
  2. PRESS RELEASE PR Times. (2026, October 20). アメリカ初上陸!「ONE PIECE MUGIWARA STORE」がついに2026年11月6日(金)・ロサンゼルスにオープン! [Article Link]
  3. ONLINE NEWS Williams, R. (2026, October 21). ONE PIECE’s First-Ever US Mugiwara Store Confirms Opening Date as Exclusive Merch Revealed. Essential Japan. [Article Link]
  4. ONLINE NEWS Marsh, E. (2026, October 21). One Piece Mugiwara Store LA Opens Nov. 6: Reservations. Comloc. [Article Link]
  5. ONLINE NEWS Charles, J. (2026, October 21). One Piece Mugiwara Store Says U.S. Debut Is Set for November 6 in Los Angeles With Exclusive Anime Merchandise. OtakuKart. [Article Link]
  6. ONLINE NEWS Anime.com. (2026, October 20). One Piece Mugiwara Store Los Angeles Opens November 6. Anime.com. [Article Link]
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